At Buchanan Group, we specialized in highly effective third-party advertising. Each Buchanan platform (Brand Power, Medifacts, Home Tester Club) delivered their own unique benefits and drove informative messaging to their respective demographics. Our clients worldwide saw increased sales and awareness on all their advertised products and brands. Being involved in the Copywriting, Art Direction, and Production stages, I was fortunate to witness the campaign progression from beginning to end.

-HOME DECOR BUSINESS-

Lesspensive was created to provide customers with an alternative option when it comes to decorating their homes.

Whether they have recently moved, renovated, or simply want to replace old household items, finding the perfect pieces can be a challenge.

By browsing through the Lesspensive catalogue, customers can easily fall in love with picture perfect rooms full of stylish and affordable home decor. Lesspensive removes the need for endless searching and brings fully-sourced and widely popular homescapes right to their front door with just a few clicks.

-PASSION PROJECT-

Raising the Roof was established to combat the unrelenting sadness of people who experience homelessness every year.

There are an overwhelming number of factors that are attributed to homelessness and the fight to end it will be a monumental undertaking.

We seek to help the men, women, and children who survive below eye level and give them a chance to redeem and regain themselves once more. This is not a passive fight against poverty, it is and will always be a calling to raise the humanity in everyone around us until it needs not be asked for ever again.

-SPEC WORK-

Solar City has developed a groundbreaking new way to harness energy from the brightest star in our sky; the sun.

Introducing Solar City SkyGlass, a new transparent solar cell technology that converts sunlight into power without the need for large, sensitive, and opaque materials.

Using Solar City SkyGlass, solar cells can now be installed on windows and other clear surfaces allowing for increased potential in solar savings.

-SPEC WORK-

Sailor Jerry has created a following of people from all walks of life. We commend everyone who walks their own path and now invite them to come celebrate the legacy of Sailor Jerry on open water.

All sea legs are encouraged to participate and look for free tickets on select Sailor Jerry's bottles of Original Spiced Rum. Winner's will get a free boat party experience courtesy of Sailor Jerry.

Partial proceeds will go towards the Sailor Jerry's Foundation for Navy Veterans to help and honor the men and women who answered the call.

So hear our creed, share a bottle, and prepare to go offshore among the bold and the brazen.

These are various projects that I have created for clients, professors, and myself.

Self Portrait

The Hair Company Promo

SavVy Bitch Lifestyle Logo and Consulting

Guelph University Pre Law Society Logo and Poster

Daycare Promo Cards

- AWARD WINNING -

Rexall introduces a new cosmetic and beauty option for consumers looking to get glam at an affordable rate. The Rexall Inspired Beauty campaign was rolled out via in-store, social, digital, and outdoor advertising.

The campaign was well received and was awarded the RCC's National Retail Marketing Innovation Award.

AGENCY WORK:

DePuy Synthes Mitek Sports Medicine is a global leader in orthopaedic sports surgery. With a long standing reputation for groundbreaking innovation in minimally invasive devices and non surgical products, Mitek Sports Medicine unveils it's HD Visualization System.

This welcome addition is designed for clear surgical imaging and completes the versatile Mitek Surgical Suite, once again demonstrating their unrelenting advancement in surgical support.

With unparalleled partnership, Mitek will continue to provide surgeons with elite products and training to treat their patients' activity related joint injuries, as well as degenerative tissue conditions.

-AGENCY WORK-

DePuy Synthes Optilink Technology now allows for a mixed-metal construct by enabling the fusion of carburized stainless steel screws with the elasticity of titanium plates.

This novel case-hardening heat treatment process preserves the core strength and integrity of the Variable Angle Locking Screws while creating an added smooth corrosion resistant surface.

The elasticity of titanium plates coupled with the strength and low deformation characteristics of the carburized VA Locking Screws increases the reliability of insertion and removal in situations where adjustments are needed without the risk of producing soft-metal shavings.

-AGENCY WORK-

Tecentriq is prescription medicine for patients with types of bladder and lung cancer by the names of urothelial carcinoma and metastatic non-small cell lung cancer, respectively.

These cancer cells are able to disguise themselves from from the immune system using a protein in the body called PD-L1.

Tecentriq strengthens the immune system’s ability to distinguish the cancer cells from the proteins so that it may fight and eliminate the cancer cells more effectively.

Various singular creative concepts